TACKLING VIRAL OUTBREAKS: VACCINATION AND VACCINE HESITANCY
Medical advances have increased our health, lengthening our lives and increasing our quality of life. The 18th century discovery of vaccination and subsequent mass vaccination campaigns in most of the countries of the world have been one of the most important contributors to medical progress and global public health. However, in recent years, the advent of the worldwide web has allowed opinions to spread virally, whether based on reality or not. This confusion of fact and fiction has scared anxious people away from vaccination with serious consequences on public health.